Lucky Iron Fish

Package Design + Branding That's Ironclad

This wellness brand is treating iron-deficiency one fish at a time


Brand Identity
Package Design
Lucky Iron Fish®, came to Zesty brands with their simple, reusable and effective cooking tool that adds extra iron to your daily foods or drinks. We designed a captivating brand sure to reel in their audience.

Rebranding & Logo Design

Lucky Iron Fish started supplying the product to developing countries, such as Cambodia and quickly gained widespread recognition around the globe. Featured on TedX and in MacLeans magazine, the team realized their was a bigger market who could benefit from the product.

Package Design

We began by developing a new brand identity that was clean, modern and spoke to the market they were going after. The product would be carried in a variety of health and grocery stores and would be merchandised with iron supplements. We re-designed the logo to maintain the heritage of the original, with a new fresh look and feel. The new logo needed to be versatile and capable of working within many applications.