West Vancouver Schools
A bright future for this brand and its students
Branding and website design for West Vancouvers innovative school district.
Rebranding, Naming + Logo Design
The project encompassed a full Rebranding and Brand Naming. The generic name, School District 45, was changed to West Vancouver Schools. The outdated lighthouse logo was updated with clean lines, modern graphics and fresh colours to support the innovative nature of the district. To strengthen the brand language, we injected new meaning within the lighthouse. The idea of bright—futures and minds of our students helped capture the energy, passion and progressive drive of the brand.
The project continued with a full re-design and creation of new communication materials. We developed a consistent design standard and templates for documents, stationery, collateral, brochures and ads. Additionally, we built a new WordPress website for both the district and each of its individual 17 schools.
Armed with a new brand and spirited confidence, West Vancouver Schools was able to captivate its audience locally and across the globe.
Our team worked with Rachelle to refresh and implement the brand at one of BC’s top Lower Mainland school districts. Rachelle’s approach was professional and her design skills are unmatched. One of the challenges in a project of this scope is getting and retaining broad organizational support for the implementation aspects of the project.
Fortunately, Rachelle’s responsiveness at every stage of the process and her ability to explain design decisions to non-communicators always kept us moving in the right direction. I would not hesitate to recommend her to anyone embarking on a major organizational design process, and I am grateful for her contribution to the success of our project.