Within the municipality of West Vancouver, the community of Lions Bay and Bowen Island lies West Vancouver Schools.
The project encompassed a full re-branding and name change. Starting with the generic name, School District 45, we changed to West Vancouver Schools. The outdated lighthouse logo was updated with clean lines, modern graphics and fresh colours to support the innovative nature of the district.
To strengthen the brand language, we developed new meaning within the lighthouse. The idea of bright—futures and minds of our students helped capture the energy, passion and progressive drive of the brand.
The project continued with a full re-design and creation of new communication materials. We developed a consistent design standard and templates for documents, stationery, collateral, brochures and ads. Additionally, we built a new WordPress website for both the district and each of its individual 17 schools.
Armed with a new brand and spirited confidence, West Vancouver Schools was able to captivate its audience locally and across the globe.
Advertising, Branding, Environment Design, Graphic Design, Website Design