Wild Ocean Fish
Package Design that scaled nationwide!
Marine biologist turned entrepreneur, looking to make waves with his Ocean Wise brand
We began with the name strategy that would “catch” the attention of shoppers. W!ld was straightforward and obvious, which is what we were aiming for. We decided on how people could relate to the idea of “Fresh, wild, authentic” and our strategy was to emulate that people tend to think about buying fresh fish rolled up in a newspaper with handwritten type.
Brand Logo Design
Rachelle’s design of the handwritten W!ld logo takes a cue from how fisherman use black markers to scrawl a fish’s type and price across the makeshift wrapping paper.
For the package design, we continues with the fish market theme. Marine steward articles made up the text background for each W!ld package. A bright colour created a distinct and simplistic look for each variety and product. From fresh fish fillets to healthy burgers, it was a stand-out brand on the shelves of Whole Foods and Save-On-Foods markets.
Shortly after the product launch, the brand and products created quite the stir in the marketplace, was featured in DesignEdge magazine and the distribution quickly went nationwide.
After two other well-established branding agencies failed to hit the mark, we found Rachelle to design our seafood brand and packaging. From concept to delivery, Rachelle nailed it every time!