Zesty Branding Process
Our Vancouver Branding Agency is skilled at challenging the conventional, embracing collaboration and streamlining our creative process to get juicy results.
Brand Strategy
We identify the opportunities your brand can uniquely own by uncovering the truth beneath your business, your audience, and the world around you.
Brand Discovery
Group Discussions
Brand Research
Brand Messaging
Brand Architecture
Brand Language
We give your brand a voice — one that feels intentional, memorable, and unmistakably yours. Through tone, themes, naming, and narrative, we shape how your brand speaks and the emotional resonance it creates.
Tagline
Brand Theme
Brand Voice
Creative Writing
Brand Identity
We translate strategy into visuals that feel alive and aligned. From logo design to typography, colour, and imagery, we bring your brand’s essence to life in ways that feel elevated, cohesive, and instantly recognizable.
Logo Design
Typography
Digital Mockups
Icon Design
Illustration
Brand Launch
We prepare your brand for the world with clear standards, practical tools, and thoughtful execution.
Print-Ready Files
Brand Standards Manual
Brand Signage
Branded Environments
Vehicle Graphics
Tradeshow Design
Instagram Style Guide
Brand Strategy
The Zest Factor™ is our signature framework for uncovering the unique essence and strategic edge of your brand.
Every strong brand begins with clarity. Our signature Zest Factor strategy uncovers the truths, tensions, and opportunities that make your brand the one and only. Through thoughtful conversations, research, and collaborative exploration, we reveal what your brand stands for — and what it can uniquely own.
We ask the deeper questions: Why do you exist? What value do you create? How do your customers feel, think, and choose? We examine perceptions, analyze trends, and interpret the competitive landscape to shape a strategic foundation that’s both inspiring and practical.
From Brand Purpose and Brand Positioning, to honing your Brand Voice, Brand Name, Brand Personality, and creating Taglines,, we distill the essence of your brand into a strategic platform that guides every creative decision moving forward.
Why Brands Choose Zesty
Using creative depth & business clarity, we build brands and shape reputations.
Brands choose Zesty because we combine creative depth with business clarity. We uncover what makes you distinct, translate it into a brand that feels true and original, and build systems that perform in the market — simple, collaborative, and built to scale.
Our process is collaborative and insightful, making complex decisions simple, while everything we create is rooted in purpose, originality, and a clear strategic point of view. We care about outcomes — building brands with longevity, cohesion, and real commercial impact so you can grow, scale, and show up with confidence across every touchpoint.
Whether you need Brand Strategy, Naming, Branding, Package Design, CPG Branding you can rest assured we take a very purposeful and brand-focused approach.
Brand Naming
Strong names help brands stand out, make an emotional connection, and inspire brandplay
Brand naming is one of the hardest parts of building one. A name must hold meaning, survive the internet, avoid legal pitfalls, cross cultures gracefully, and still feel effortless. It’s a tiny vessel expected to carry a lot of truth.
We look for names with substance — words that resonate, reveal something essential, or create an immediate spark. Our naming process blends intuition and strategy, from concept development to linguistic checks, availability searches, and trademark considerations, helping you land on a name that feels true.
Rebranding & Brand Evolution
Reposition, Refresh, Renew! Rebranding isn’t just about redesigning the logo, it involves every aspect of your business.
Brands grow, shift, and evolve. To stay true and stay ahead, a company needs to return to the heart of its brand and ask: Is this still who we are? Is this still where we’re going? During uncertain seasons — and even more so during them — brand clarity becomes an anchor.
This is the work we do. We help uncover the deeper truths beneath your brand, distill them into strategy, and express them through renewed identity and design. A rebrand isn’t a cosmetic makeover — it’s a realignment.
Zesty brings brand strategy, clarity, and insight to every rebrand. We identify what matters, refine the story, and redesign the experience so your brand moves forward with intention.
Design that captures your essence
Design has a way of speaking before words do.
Prosperous brands are more than a collection of visuals — they’re the distilled expression of what your brand stands for. Every design choice carries intention: the warmth of a colour, the rhythm of typography, the tone of imagery, the balance of composition. As a seasoned branding agency in Vancouver, we weave these elements together with care, shaping visuals that express your brand’s purpose with clarity and feeling.
When everything works in harmony, your brand becomes more than something people see — it becomes something they sense. It feels consistent, confident, and aligned, creating a memorable presence across every touchpoint.
Who we Work With
Branding for startups, rebrands, and teams wanting more than a brand identity — they want their brand soul distilled into something clear, cohesive, and unforgettable.
Few branding agencies get to the heart of a brand the way we do. We work with founders and businesses who are ready to turn potential into momentum — those seeking clarity, cohesion, and an identity that feels true. Our clients span product and service industries alike, from food and beverage, wellness and lifestyle to technology, outdoor and adventure, hospitality and boutique professional services.
✴︎ Founders with heart-driven ideas
✴︎ Wellness, outdoor, apparel & natural lifestyle brands
✴︎ Makers of food, beverage & artisanal goods
✴︎ Technology & innovation brands
✴︎ Skincare, supplements & personal ritual brands
✴︎ Eco-conscious and purpose-led projects
✴︎ Experience creators — hotels, retreats & guided adventures
✴︎ Pet & wildlife brands — food, grooming & lifestyle
Agile Strategy
Fresh Ideas
Cost Estimating
