Zesty ✴︎ Branding Agency Vancouver, Package Design, Graphic Design

Branding Agency Vancouver

Brand Naming

How-to Squeeze Out a Great Brand Name

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Brand Naming

Names are a powerful component in branding. Strong names help brands stand out, make an emotional connection, and are the bedrock for creating compelling graphics for the brand identity and package design.

There’s a knack for brand naming. Not only do you need to come up with a unique name, it must have legs for a great brand story to accompany it. It really does pay to work with a top brand naming agency. Naming is a blend of art and science—a creative process with hundreds of clever considerations—it’s certainly not an easily conquerable feat.

When launching a new business, it’s essential to get brand naming right the first time. Our strategic approach helps us identify the most likely directions that will lead to finding the perfect solution. The meaning doesn’t have to be evident, but it should be easily told. A brand is more than a name, it’s a reputation. A name, like a logo, becomes a flag for your deeper story.

Brand Naming Tips

  1. A great name should always have a deeper meaning.
  2. A great name zags when everyone zigs.
  3. A great name is useful — it supports story, products, communication.
  4. A great name is easy to say/spell/search
  5. A great name can be trademarked

If you’re struggling to come up with a name, please drop us a note! zestybrands.ca/contact

Zesty Naming Services:

  • Company naming
  • Product naming
  • Campaign naming
  • Names for services
  • Descriptive taglines and slogans
  • Competitor research
  • Domain name search
  • Basic trademark search

 

Criteria for a Great Brand Name

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What’s in a name?

Are you a rising startup in search of the perfect brand name? Choosing a brand name requires strategic thinking and consideration of brand naming guidelines. Choose the wrong name, or even the wrong spelling could cause an incredible amount of headaches and missed opportunities.

If you want to create a brand name that sticks in the minds of your customers, and works for you to create brand recognition and awareness, then you’ll need to keep the following factors in mind:

Differentiated

A great name stands apart from the competition, as well as from other words in a sentence. If you want to own a unique position, you don’t want to be confused with another company or blend in with the rest of the market. From a legal standpoint, you want the rights to own and protect your name.

Meaningful

More than just stating a feature or function, a great name creates a feeling or shares a benefit. Choose words that evoke the positive associations you want customers to have with your brand.

Has creative legs

The best names have creative “legs”—they readily lend themselves to great storytelling, graphics, PR, advertising, and other communications.

Easy to spell, easy to say

A great name doesn’t leave your customer tongue-tied. A great name feels good to say, therefore people like the way it sounds and are more willing to use it and remember it.

Download the:
Brand Naming Criteria

 

4 Questions to Ask Before Branding Your Business

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Are you ready to get Zesty?

Branding is an opportunity to connect with the right audience in an unforgettable way, but without an understanding of the branding process, your business will be lost and your money will be wasted.

Here are four questions to get you thinking about brand strategy. Our Vancouver branding agency is passionate about working with you to build a brand infused with intelligence, meaning and imagination. We’re excited to help ambitious companies, so if that’s you then get in touch!

1. What is your core conviction?

Your passion which motivates stakeholders forward—a common purpose beyond profitability.

2. Who is your audience, and why should you be their only choice?

A brand needs to resonate on a deep emotional level with its audience. Understanding who they are and connecting with them authentically will be what drives sales and loyalty.

3. What is your zest-factor?

Carving out a defendable and distinct position and personality is how you will make a notable impact.

4. Why are you seeking a branding agency?

If your strategy stops short at a logo, then your efforts are vain, meaningless and disconnected.

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Let’s chat about launching your new brand—drop us an email!