Zesty ✴︎ Branding Agency Vancouver, Package Design, Graphic Design

Branding Agency Vancouver

vancouver package design

Ultimate Product Startup Checklist

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Ready to launch your product?

As you get closer to launching your product brand, it may feel as though you’ve waited your entire life for this moment. All of your blood, sweat and tears is about to pay off! But, do you fully understand the process of launching your product? Getting ready to go launch your product brand is an exciting and stressful time, and if it’s not done correctly, can cost you thousands of dollars and can potentially make or break you.

Top 4 Package Design Rules

Build your brand first

Many companies fail to realize the importance of a strong brand in addition to exceptional package design. A product can sabotage its own success when it’s not designed, created, launched, with a solid brand at its core.

Don’t over-design it

Don’t get too carried away with embellishing your product features or try and capture everything possible within the packaging design.

Be consistent

It’s important to design product packaging that’s consistent with your brand’s identity and values, and ensure all packages look consistent.

Be patient

Do things right the first time. If it takes a little longer to get the right package for your product, it’s worth the wait. Saving you money, headaches, and detrimental brand decisions.

Download the:
Ultimate Startup Package Design Checklist

 

The Best Dog Food Package Design

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Fetching great Pet food Package Design

Imagine you just picked up your new puppy, and now you’re off to the pet food store to choose her food. Your eyes pass over a package with an image of a dog blasting through the woods after its owner riding a bike; another image below shows Salmon with the headline “Wild Pacific Salmon from Haida Gwaii”. The Omega-3-rich icon signals to your brain that THIS is the perfect food for for your furry friend!

Without using a lot of busy words and static images on the front, the package touches on a lifestyle that resonates with you, it communicates quality and exudes trustworthiness.

Pet Food Branding & Packaging

With consumers increasing their knowledge of and demand for quality, sustainability, transparency and organic ingredients in their pet food, so too comes the need for branding and package design that communicates this promise.

Packaging is meant to communicate what your brand stands for and what it means for the customer. 95% of new products fail, and a large part of that is because of the finite amount of time shoppers spend weighing the advantages and disadvantages of products. If they don’t understand or resonate with your package, they’re gone.

Package design is one of the single-most important factors in launching a product because packaging helps consumers understand why your product and brand are the “ONLY”. Your story can be swiftly told by strategies such as a clever name, a logo that signals the brand purpose, images of the actual ingredients— like wild salmon that appeals to pet owners who prioritize their pup’s health. Other ways could include joyful moments between pets and their owners that exudes the sense of care, or eye-catching certification icons that customers can check off their safety and quality list.

Increase sales through Package Design

Great package design and branding is especially significant for growing startups such as dog food companies because it can have a direct impact on sales and a company’s overall appeal. Take Holy Crap Cereal, for example. Zesty Brands re-branding and package design for Holy Crap has boosted product Sales of Holy Crap™ over 166% since the re-branding. since the re-branding.

Today’s marketplace for pet food is way too competitive for you to rely on having the best product. We live in a world where we are spoiled for choice, and that’s in some ways, but a challenge for brands who rely on capturing the attention of customers in a few seconds.

Label Requirements Worksheet

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Canadian Food Inspection Agency

Putting together your brand new product package design can be confusing. At our Vancouver Branding Agency, we help our clients get through the process as swiftly as possible using a helpful package worksheet and checklist.

Our package checklist includes labelling requirements about the nutrients in food (the Nutrition Facts table), claims about nutrients, the presence of food allergens, and how to register for your very own barcode.

If you’re planning on launching a product, please drop us a note and we would be happy to provide an estimate for your exciting new venture! zestybrands.ca/contact

—> Download  ZESTYBRANDS-PackageChecklist

4 Questions to Ask Before Branding Your Business

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Are you ready to get Zesty?

Branding is an opportunity to connect with the right audience in an unforgettable way, but without an understanding of the branding process, your business will be lost and your money will be wasted.

Here are four questions to get you thinking about brand strategy. Our Vancouver branding agency is passionate about working with you to build a brand infused with intelligence, meaning and imagination. We’re excited to help ambitious companies, so if that’s you then get in touch!

1. What is your core conviction?

Your passion which motivates stakeholders forward—a common purpose beyond profitability.

2. Who is your audience, and why should you be their only choice?

A brand needs to resonate on a deep emotional level with its audience. Understanding who they are and connecting with them authentically will be what drives sales and loyalty.

3. What is your zest-factor?

Carving out a defendable and distinct position and personality is how you will make a notable impact.

4. Why are you seeking a branding agency?

If your strategy stops short at a logo, then your efforts are vain, meaningless and disconnected.

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Let’s chat about launching your new brand—drop us an email!

 

 

Why Zesty Brands

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Here at Zesty Brands, our Vancouver branding agency has a heartfelt passion for uncovering your greatness.

Main Squeeze and creative director, Rachelle Hynes inspires you to push the boundaries and make bold decisions. In her experience, it’s in this uncomfortable territory that extraordinary brands are born and radically better businesses are formed.

Everyone wants to have a memorable brand, but very few carve out a relevant difference in the market. Most businesses focus solely on the design, the look and the marketing—branding is SO much more than that. It’s your story, your personality, your purpose and vision, it’s all the tiny nuances that make you unique. Rachelle finds it frustrating to see many companies waste thousands of dollars playing it safe on “me-too” ideas; they miss the point of working with a strategic branding company.

Brands that really move the needle have one thing in common: bravery.

Being brave means making investment in your brand a priority. Memorable brands possess a laser-focused relentlessness and determination to champion the things they believe in, and make a difference to their lives and the world they live in.

It takes bravery to be unabashedly true to your brand. Courage means breaking away from the kinds of communications that you see from your peers and doing something creatively different. Rachelle believes if you’re not afraid of your business decisions, it probably means the work does not have enough zest! Breaking new ground is scary, but moving towards fear is the only way to realize incredible growth and remarkable success.

About Rachelle

Rachelle holds a Design + Illustration degree from Capilano University and her work has achieved accolades from several publications including; DesignEdge Magazine, Thedieline, Kitwatch, Awwwards and Men’s Fitness Magazine.

Rachelle has spent over a decade working with an amplitude of companies such as; Hitcase, Paladin Security, Bean Around the World, Rescue Project and Lucky iron Fish. Rachelle’s multidisciplinary background in graphic design, branding and illustration combined with a fierce love of outdoor adventure inspired her decision to create ZESTY BRANDS—a branding agency that is hyper-focused on helping emerging brands with big plans.