Ready to launch your product? As you get closer to launching your product brand, it may feel as though you’ve waited your entire life for this moment. All of your blood, sweat and tears is about to pay off! But, do you fully understand the process of launching your product? Getting ready to go launch your product...
It’s becoming understood that an investment in strong branding for cannabis companies is key to rising above the glut of hopefuls trying to get a piece of the grassy pie. With Canada's federal government announcing it would be legalizing marijuana, we're seeing a staggering increase of products coming on the cannabis market. This means you’ll be seeing...
The brands we buy are an extension of our identity. Products are more than just products, they’re a signal to who we are and the values we hold. The job of branding and package design is to reflect those values back to the customer. When it comes to adventure brands, we want the products to look and...
Getting your idea to the shelves The process of getting your idea to the shelves of major retailers can feel overwhelming. And once you're there, success not only requires a viable idea but an alluring brand, scaleable business model and healthy supply chain. Understandably, we all want the instant product success and the brand recognition of companies such...