Rebranding is risky and resource-intensive. It’s also absolutely necessary if you’re not reaching people with a relevant message, standing out in the marketplace, or accurately communicating your value proposition.
Brand Naming Names are a powerful component in branding. Strong names help brands stand out, make an emotional connection, and are the bedrock for creating compelling graphics for the brand identity and package design. There’s a knack for brand naming. Not only do you need to come up with a unique name, it must have legs for a...
Fetching great Pet food Package Design Imagine you just picked up your new puppy, and now you’re off to the pet food store to choose her food. Your eyes pass over a package with an image of a dog blasting through the woods after its owner riding a bike; another image below shows Salmon with the headline...
Canadian Food Inspection Agency Putting together your brand new product package design can be confusing. At our Vancouver Branding Agency, we help our clients get through the process as swiftly as possible using a helpful package worksheet and checklist. Our package checklist includes labelling requirements about the nutrients in food (the Nutrition Facts table), claims about nutrients, the...
Ready to launch your product? As you get closer to launching your product brand, it may feel as though you’ve waited your entire life for this moment. All of your blood, sweat and tears is about to pay off! But, do you fully understand the process of launching your product? Getting ready to go launch your product...
It’s becoming understood that an investment in strong branding for cannabis companies is key to rising above the glut of hopefuls trying to get a piece of the grassy pie. With Canada's federal government announcing it would be legalizing marijuana, we're seeing a staggering increase of products coming on the cannabis market. This means you’ll be seeing...
The brands we buy are an extension of our identity. Products are more than just products, they’re a signal to who we are and the values we hold. The job of branding and package design is to reflect those values back to the customer. When it comes to adventure brands, we want the products to look and...
Getting your idea to the shelves The process of getting your idea to the shelves of major retailers can feel overwhelming. And once you're there, success not only requires a viable idea but an alluring brand, scaleable business model and healthy supply chain. Understandably, we all want the instant product success and the brand recognition of companies such...