If there are so many good reasons to innovate, why is innovation so rare? The loudest and most compelling voice is always the voice of warning. It’s respected with little scrutiny and it’s often parlayed into the voice of wisdom in brand survival. However, the intention of survival isn’t actually survival, it's stagnation. This voice of warning...
It’s becoming understood that an investment in strong branding for cannabis companies is key to rising above the glut of hopefuls trying to get a piece of the grassy pie. With Canada's federal government announcing it would be legalizing marijuana, we're seeing a staggering increase of products coming on the cannabis market. This means you’ll be seeing...
The brands we buy are an extension of our identity. Products are more than just products, they’re a signal to who we are and the values we hold. The job of branding and package design is to reflect those values back to the customer. When it comes to adventure brands, we want the products to look and...
Getting your idea to the shelves The process of getting your idea to the shelves of major retailers can feel overwhelming. And once you're there, success not only requires a viable idea but an alluring brand, scaleable business model and healthy supply chain. Understandably, we all want the instant product success and the brand recognition of companies such...
If you don't have a succinct personal brand, you’re putting yourself at a disadvantage in your professional and personal life. What is a personal brand? Your brand is what people say about you when you’re not in the room, it's your reputation. Personal branding means taking an active role in the direction of your life and it will highlight...
Here at Zesty Brands, our Vancouver branding agency has a heartfelt passion for uncovering your greatness. Main Squeeze and creative director, Rachelle Hynes inspires you to push the boundaries and make bold decisions. In her experience, it's in this uncomfortable territory that extraordinary brands are born and radically better businesses are formed. Everyone wants to have a memorable...
Strategies for getting ahead of the competition are often based around the principle, be better than the rest. This can be an uphill battle if you’re one of many in a peloton of brands. If you’re a startup or small brand looking to breakout, you’ve gotta think about micro-specialization. What do your customers need and how can...
If you think branding is only for big companies with big budgets, you need to look closer at the definition of branding Many small business owners I meet think they need a “logo” for their business and very few understand the nitty gritty of what a brand is, why it’s important and that their financial investment is...
Mindfulness is a means to listen more deeply and guide actions through clear intention rather than emotional whims or reactive patterns. In an era where brands are increasingly pressured into short-term thinking, careless reactions to trends, features frenzy and non-existent visions, it’s worth considering how mindfulness can help brands filter out the noise and create space for what matters. Mindfulness encourages more...
Sometimes catching the best wave is not what makes you successful, it’s what you do on the wave you’re riding that makes the difference. You can frantically paddle into whatever comes your way, but it’s a waste of energy and resources. To really get the epic payoff you’ve gotta play to your strengths with strategy, patience and...