Business Strategy


Finding Your Brand Voice

Branding Beyond Design As brand designers, we develop many aspects of the brand, from the strategic thinking that creates the big idea, to the brand visual graphics, colour strategy, typography and imagery. But there’s an aspect that many startups and designers overlook, and that is a brand’s voice. People often say, “we need branding work,” and then they...


Cannabis Branding

It’s becoming understood that an investment in strong branding for cannabis companies is key to rising above the glut of hopefuls trying to get a piece of the grassy pie. With Canada's federal government announcing it would be legalizing marijuana, we're seeing a staggering increase of products coming on the cannabis market. This means you’ll be seeing...


Why Zesty Brands

Here at Zesty Brands, our Vancouver branding agency has a heartfelt passion for uncovering your greatness. Main Squeeze and creative director, Rachelle Hynes inspires you to push the boundaries and make bold decisions. In her experience, it's in this uncomfortable territory that extraordinary brands are born and radically better businesses are formed. Everyone wants to have a memorable...