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Brand Standards

Branding Agency Purpose

November 11, 2022 by ZestyBrands 1 Comment

Filed Under: Brand Economics, Brand Identity, Brand Standards, Brand Strategy, Branding, Business Strategy, Package Design Tagged With: Brand Differentiation, Brand Messaging, Brand Strategy, Branding, branding agency, branding agency purpose, branding agency vancouver, Vancouver Branding, What is Branding

How a Package Design Agency Increases Market Share

October 30, 2022 by ZestyBrands Leave a Comment

Filed Under: Brand Economics, Brand Loyalty, Brand Standards, Brand Strategy, Branding, Business Strategy, Finance, Package Design, Strategy Tagged With: Brand Differentiation, brand position, Brand Strategy, Branding, Business, Market share, Package Design, product sales, profit, Purchase drivers

New Product Launch Plan

October 20, 2022 by ZestyBrands Leave a Comment

Filed Under: Brand Economics, Brand Standards, Brand Strategy, Branding, Business Strategy, Finance, Package Design Tagged With: Brand Differentiation, Brand Launch, Brand Strategy, Branding, Business, Food & Beverage, Package Design, Product Launch

How to create a Disruptive Brand

October 18, 2022 by ZestyBrands Leave a Comment

Filed Under: Brand Economics, Brand Identity, Brand Loyalty, Brand Standards, Brand Strategy, Branding, Business Strategy Tagged With: Brand Differentiation, brand Identity, Brand Messaging, Brand Purpose, Brand Strategy, Branding, Disruption, Messaging, patagonia

Creating an Unforgettable Brand Personality

October 1, 2022 by ZestyBrands Leave a Comment

Filed Under: Brand Loyalty, Brand Standards, Brand Strategy, Branding, Business Strategy, Strategy Tagged With: Brand Differentiation, Brand Messaging, Brand Strategy, Branding, Marketing, Messaging, Vancouver Branding

Importance of a Brand Audit

September 9, 2022 by ZestyBrands Leave a Comment

Filed Under: Brand Economics, Brand Identity, Brand Loyalty, Brand Standards, Brand Strategy, Branding, Business Strategy, Finance

Reasons you need a Brand Standards Manual

October 19, 2020 by ZestyBrands Leave a Comment

Maintaining your zest!

In order to continually create value for your company and protect the strength of your brand, you need commitment to consistency.

A Brand Standards Manual achieves this by creating specific rules for using the elements of the brand, such as your logo, colours, typography, fonts, language and design grids. This comprehensive manual is to be given to anyone who uses your brand.

Having this set of rules leads to all collateral and brand touch-points looking, reading and overall feeling the same; and the more consistent and persistent you are, the more people begin to recognize and remember you.

If you’re struggling to maintain your brand’s look and feel, please drop us a note and we would be happy to provide an estimate for a brand standards manual! zestybrands.ca/contact

 

Filed Under: Brand Identity, Brand Standards, Brand Strategy, Branding Tagged With: Brand Differentiation, brand Identity, Brand Purpose, Brand Standards, Branding, Graphic Design, Logo Design

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