Ready to launch your product?
As you get closer to launching your product brand, it may feel as though you’ve waited your entire life for this moment. All of your blood, sweat and tears is about to pay off! But, do you fully understand the process of launching your product? Getting ready to go launch your product brand is an exciting and stressful time, and if it’s not done correctly, can cost you thousands of dollars and can potentially make or break you.
Top 4 Package Design Rules
Build your brand first
Many companies fail to realize the importance of a strong brand in addition to exceptional package design. A product can sabotage its own success when it’s not designed, created, launched, with a solid brand at its core.
Don’t over-design it
Don’t get too carried away with embellishing your product features or try and capture everything possible within the packaging design.
It’s important to design product packaging that’s consistent with your brand’s identity and values, and ensure all packages look consistent.
Do things right the first time. If it takes a little longer to get the right package for your product, it’s worth the wait. Saving you money, headaches, and detrimental brand decisions.
Ultimate Startup Package Design Checklist