Branding is the process of attaching an idea to an object or a service. It carries a promise that draws people in. The brand is more than a look, it’s a gut feeling for the customer.
Rebranding is risky and resource-intensive. It’s also absolutely necessary if you’re not reaching people with a relevant message, standing out in the marketplace, or accurately communicating your value proposition. [Read more…] about How Rebranding Can Increase Sales