Package Design Tag

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Do I need to Rebrand?

Rebranding

Branding is the process of attaching an idea to an object or a service. It carries a promise that draws people in. The brand is more than a look, it’s a gut feeling for the customer.

Rebranding is risky and resource-intensive. It’s also absolutely necessary if you’re not reaching people with a relevant message, standing out in the marketplace, or accurately communicating your value proposition.

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How-to create a successful product launch

Getting your idea to the shelves The process of getting your idea to the shelves of major retailers can feel overwhelming. And once you're there, success not only requires a viable idea but an alluring brand, scaleable business model and healthy supply chain. Understandably, we all want the instant product success and the brand recognition of companies such...