As fast as brands emerge, they disappear just as quickly. With market disruptions and choice overload for consumers, what do the successful brands have in common? To survive and thrive, we believe brands must focus their narrative by answering a few fundamental questions. [Read more…] about 5 Questions to Ask Before Branding
Rebranding is risky and resource-intensive. It’s also absolutely necessary if you’re not reaching people with a relevant message, standing out in the marketplace, or accurately communicating your value proposition. [Read more…] about How Rebranding Can Increase Sales
As you get closer to launching your product brand, it may feel as though you’ve waited your entire life for this moment. All of your blood, sweat and tears is about to pay off! But, do you fully understand the process of launching your product? Getting ready to go launch your product brand is an exciting and stressful time, and if it’s not done correctly, can cost you thousands of dollars and can potentially make or break you.
Build your brand first
Many companies fail to realize the importance of a strong brand in addition to exceptional package design. A product can sabotage its own success when it’s not designed, created, launched, with a solid brand at its core.
Don’t over-design it
Don’t get too carried away with embellishing your product features or try and capture everything possible within the packaging design.
Be consistent
It’s important to design product packaging that’s consistent with your brand’s identity and values, and ensure all packages look consistent.
Be patient
Do things right the first time. If it takes a little longer to get the right package for your product, it’s worth the wait. Saving you money, headaches, and detrimental brand decisions.
