Brand Thinking

Juicy thoughts about branding

We're curious brand thinkers and our passion is building amazing brands. Take a peak inside on our minds.

CPG Branding & Package Design

A blend of design, psychology, and business strategy, brands must create a lasting impression in the consumer's mind.

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New Front-of-Pack Nutrition Warning Label in Canada

In 2026, Canada will introduce nutritional front-of-pack warning labels — a small black-and-white sticker highlighting if a product has high levels of saturated fat, sodium, and/or sugar.

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Squamish Branding: A Startup Culture of Eco-preneurs

Our Branding Agency in Squamish has experienced a surge in entrepreneurial spirit — fueled by fresh thinking, inspired by the Squamish lifestyle

Challenges & Ideas for the Consumer Packaged Goods (CPG) industry 2024

Success requires a unique blend of innovation, adaptability, and a deep understanding of consumer preferences. From Product Package Design, Mailer Boxes, Funding & Consumer Education, we've compiled some actionable strategies

How to Trademark a Logo

The importance of trademarking your logo and a step-by-step guide

Successful Companies Have a ZestFactor®

If you’re starting a business right now, you should understand the ingredients of a solid brand.

What is a brand strategy?

Brand Strategy helps align your business practices with the needs and interests of your target market—leading to healthy profits for your business.

CHFA Non-Alcohol Beverage Trend

Non-alcoholic beverage brands lining up for package design, as consumer attitudes towards low and no-alcohol drinks are buzzing!

Branding Agency Purpose

A branding agency will help build a strategic vision and create brands brimming with meaning, depth, personality and longevity.

How a Package Design Agency Increases Market Share

Products that sell don't just look nice, they've been strategically designed by a package design agency to have a stand-out position.

Package Design Agency Purpose

The best package design agency helps brands tell their story, the right way and to the right people. Ensuring you stand out on-shelf and in the minds and hearts of your customers.

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Branding for sleep products is stirring with great design!

From functional foods to herbal supplements, sleep trackers and mattresses, branding for sleep products is stirring with great design!

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Women’s Health Product Branding

Women's Health Product Branding is trending at our Vancouver agency — as Women want their tampons to be as healthy as their buddha bowls!

5 Questions to Ask Before Branding

With market disruptions and choice overload for consumers, what do the successful brands have in common?

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Package Design Photographer & Food Stylist

How a food stylist and photographer plays a crucial role in the package design process

How Rebranding Can Increase Sales

Brands carry a promise that draws people in — The brand is more than a look, it’s a gut feeling for the customer. What feeling is your brand giving?

Brand Economics

How Branding Affects Market Share

Get a bigger slice of the Brandscape Pie by creating a meaningful brand!

Product Launch Formula

Product Launch Formula for creating a successful brand that connects with consumers and drives sales

The Importance of Custom Photography for your Brand

The quality of your product photographs can make or break your package design

Ultimate Product Startup Checklist

How to create a successful product launch and package design that drives sales

New Product Launch Plan

Launching a food product or the next best plant-based snack? Our “How to launch a brand” guide will set you up for startup success.

How to create a Disruptive Brand

As a branding agency with a passion for creating disruptive brands, we understand how to gain loyal customers and increasing revenue

Creating an Unforgettable Brand Personality

How to articulate and develop a likeable brand personality, with Brand Personality examples & framework

Importance of a Brand Audit

Your annual brand audit is a vital aspect of your brand’s strategy, company profitability and growth

Deep Work: Branding Strategists Secret to Success

Mastering this skill as Brand Strategists, has helped us achieve extraordinary results.

What is Brand Equity & Creating Equity through Package Design

At our Vancouver Package Design Agency, we help clients with branding strategies that create brand equity for your product

How-to Squeeze Out a Great Brand Name

Names are a powerful component in branding. Strong names help brands stand out, make an emotional connection.

Brand Standards

Reasons you need a Brand Standards Manual

In order to continually create value for your company and protect the strength of your brand, you need commitment to consistency.

The Best Dog Food Package Design

With increasing knowledge and demand for quality pet food, so too comes the need for branding and package design that communicates this promise.

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Label Requirements Worksheet

Is your product CFIA compliant?

Finding your Zest Factor

Dive deep into the heart of any successful brand and you’ll find one crucial element: a zest factor.

How-to Create Juicy Social Media Content

A simple chart of social media ideas for brands to cherry pick from

Criteria for a Great Brand Name

If you want to create a brand name that sticks in the minds of your customers, then you’ll need to keep the following factors in mind

4 Questions to Ask Before Branding Your Business

Branding your business

How-to Write a Brand Value Proposition

Are you the best thing since sliced bread?

Finding Your Brand Voice

Engaging, relatable, and memorable brands are more than marketing tactic—they’re about telling a story and forming lasting connections.

Disruption: The path of gutsy brands

If you’re a company looking to disrupt the industry and blaze your trail, I suggest you line up to the big bold obstacle and go for it.

Cannabis Branding

Strong branding for cannabis companies is key to getting high above the competition

Branding & Package Design in 2018

Be more authentic and more personal through design

How-to create a successful product launch

What are companies such as Herschel, Burt’s Bees and Air BnB doing to create a memorable brand?

Why you need a personal brand

If you don’t have a succinct personal brand, you’re putting yourself at a disadvantage in your professional and personal life.

Why Zesty Brands

Here at Zesty Brands, our Vancouver branding agency has a heartfelt passion for uncovering your greatness

Gaining traction in a peloton of brands

If you’re a startup or small brand looking to breakout, you’ve gotta think about micro-specialization

Small Business Branding

If you think branding is only for big companies with big budgets, you need to look closer at the definition of branding

The Zenful Brand

Mindfulness encourages more intentional and purposeful action in our personal lives, and that goes for business too

Dude, that brand is SO Rad!

Catching the best wave is not what makes you successful, it’s what you do on the wave you’re riding that makes the difference

Brand consistency is the Zest-factor

Here at our Vancouver branding agency we lead ambitious companies to become brave and captivating brands

Branding vs. Marketing

The difference between branding & marketing is an important thing to understand.

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Be a resource, not a sales pitch

Offering value builds trust and encourages prospects to do business with you

Think of your brand like a bike

A brand isn’t one thing. It’s the combination of several components functioning together to create a reputation

Business Strategy

Simplify to Amplify

If it can’t be said simply, how can you expect customers to quickly connect with the heart and value of your brand?