Juicy thoughts on branding

Thinking

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Be a resource, not a sales pitch

If you try to sell, you're doomed. You must alter your thinking from transactions to relationships. Aim for not just sales, but for a much deeper connection with your customers....

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Simplify to Amplify

Before trying to manage communications your brand must be stripped down to its simplest form: one big idea that everything else builds on. If it can’t be said simply, how can you expect customers to quickly connect with the heart and value of your brand? Simplify to...