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Holy Crap

Brand New Look for Holy Crap Cereal Holy Crap approached Zesty Brands to develop a new brand identity and packaging that would reflect updated positioning and work to modernize the brand. Through the years, Holy Crap relied on their awareness on the TV show, Dragons Den, to build the brand, but with a goal of driving more...

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Chiwis

Organic kiwi chips for people on the go. Chiwis approached our Vancouver branding studio to create a brand and packaging for their line of dried kiwi chips. The Squamish-based pioneer had a unique vision: to make delicious, healthy kiwi chips available to the masses. Brand Identity We started off with a Brand Discovery Session to learn more about Chiwis,...

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Ocean Spray

Ocean Spray "WAVE" Ocean Spray approached Zesty Brands to develop a brand and packaging for their new caffeinated sparkling water product, "WAVE". Wave is a flavourful calorie-free sparkling beverage that promises to give you a second wave of energy in your day, using naturally sourced caffeine from green tea. The Logo Design Taking inspiration from the Wave name, and...

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BASIC

BASIC Alkaline Cocktails Basic approached Zesty's Vancouver Branding Agency to create a brand and package design for their new alkaline, low calorie, no sugar, alcoholic beverage for health-conscious millennials. What makes them different is the fact that their product is alkaline, natural, balanced, convenient and tastes great. The Logo Design The triangle is a simple representation of three—and for...

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Seventh Wave Vodka & Soda

Kick back on the beach! The founders of Seventh Wave came to our Vancouver Branding studio with an aim to name, brand, and package their vodka and soda alcoholic beverage. Brand Naming The vision for customers love to kick back on the beach with a guilt-free beverage, that tastes great and has a mouth-watering aroma. Of the handful of names...

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Go Naked

A stripped down brand and package design for small-batch body care. This boutique farmer's market startup had a big mission of empowering people to care for themselves in a healthy and sustainable way. We expressed the brand promise through the development of a memorable name that boldly captures the message of minimal, natural ingredients—Go Naked! For a...

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Forager

Forager provides plant-based sauces and buddha bowl ingredients for health-conscious shoppers, in a very empowering, clever and holistic way. With unhealthy convenience food, long work hours and busy family lives, it's all too common to sabotage our health. What makes Forager different is their enlivening personality and variety of holistic product offerings. They exist to to empower...

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O’Cannabliss

Vancouver Cannabis Producer, O'Cannabliss utilizing the healing properties of cannabis, menthol and essential oils to safely and effectively provide pain-relief and reduce inflammation. Website Design O'Cannabliss needed an e-commerce website to expand their business and online shop. We began by devising a strategy to present their brand in a more sophisticated manner, to avoid the "back-alley stigma" of...

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Natura

Packaging & tradeshow design for Natura's biodegradable cleaning products For Natura's line of enzyme-based cleaning products, Zesty Brands developed design's to be fresh and simple, making for a cleaning product you'd never mix up with chemical cleaners. The project process also included expanding on the band identity, designing a tradeshow display and developing several packages and labels for...

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STACT

A fresh new package design for the pioneers of modern wine storage. Successful Vancouver start-up, STACT wine racks came to Zesty Brands to develop a new logo and package design for their PRO line of products. STACT products combine the warmth and richness of hand-crafted furniture, with the refinement and durability of aircraft-grade anodized aluminum. As such, our...

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The Raw Truth

The dog bone logo forming two hearts and an infinity symbol—reinforcing the brand's love for pets and desire to continually create the best possible nourishment for them....

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Hitcase

Hitcase protects your iPhone in the most thrilling snow, surf, bike, fish and extreme outdoor adventures. Hitting the mobile case category by storm, Hitcase needed a brand identity and package that would be as bold yet stealthy as the product it houses. On an emotional level the packaging is designed to tell the story of the brand and...

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Wild Ocean Fish

From the ocean to your plate, W!LD demands perfection in quality and design. Marine biologist turned entrepreneur, Zac Semeniuk’s Vancouver-based line of wild Ocean Wise frozen fish needed the right branding and package design to convey his personal passion for fish freshness, ocean sustainability and fair trade. We began with the name strategy that would “catch” the attention...

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Planet Bee

Adorable honey package design and branding that's making a buzz in Vernon, BC. Planet Bee was seeking a Vancouver Branding Agency to re-design their brand and packaging with hopes to convey a more friendly and warm personality. With their variety bee products such as honey, granules, tinctures and capsules, Planet Bee also needed a versatile package design graphics...

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Jules + Kent Salsa

Characters that appeal to shoppers and aid in consumer engagement The Strategy Our vision was to create an authentic experience for consumers. We began by developing a meaningful brand story around the name Jules & Kent. We thought it was important than consumers understand the name and how it relates to the product line. This would also give...

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Lucky Iron Fish

Lucky Iron Fish, with their innovative iron supplement needed a captivating brand to reel in their customers. Lucky Iron Fish started supplying the product to developing countries, such as Cambodia and quickly gained widespread recognition around the globe. Featured on TedX and in MacLeans magazine, the team realized their was a bigger market who could benefit from...

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BC Buds Garlic

Brand identity and package design for Vernon's BC Buds garlic-based dinners and spices. Having new products introduced on a regular basis, the design system needed to be versatile enough to fit a broad range of products. Rachelle lead the design team in their task of re-branding. The brand logo and packaging reflected the brands personality of refreshingly...

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Rising Tide

Walking down the seafood aisles of Walmart USA, the cheesy and outdated design was ever-present. Rising Tide was fishing for the best Vancouver branding studio to help them create something that would stand out. Coming across our portfolio, they were hook line and sinker and we were stoked to get on board with a brand looking to...